Importance of SERP Ranking in Internet Marketing says Simon Wilby

As internet marketing has become the way of doing business today, it has become of vital importance to understand the meaning of the related jargon so that you can have better insight into the process. According to Simon Wilby, CEO of the Las Vegas based innovation company The Smart Inventor, “The basic purpose of internet marketing is to reach the top ranks in search engine results, for which it is important to learn about SERP so that you can achieve success in the online marketing campaign for your business.”

What is SERP?

SERP, which is an abbreviated form of “Search Engine Results Page”, refers to the listing of results on search engine which are returned by it as a response to the keywords provided by the user. The result is shown to the user in the form of a page, which contains a list of titles along with full version reference as well as a short description related to the places where the keywords have been matched with content on the page. “As online marketing is one upsurge in the contemporary times, it is essential for every business to realize the importance as well as benefits of SERP”, says Simon Wilby, “If you are armed with adequate knowledge, it can help you a long way in improving the effectiveness of the online marketing campaign for your business”.

SERP - Simon Wilby

Importance of SERP in Internet Marketing

Online marketing is based on the principal of being able to reach out t the largest possible number of prospective clients though your business website. SERP is the tool which plays a key role in securing proper position for your website. In fact, it determines the success or failure of the internet marketing campaign of your business, reiterates Simon Wilby, who is an expert in online marketing. Here are some important and noteworthy points related to SERP ranking:

  1. Nearly 40% clicks are receives by the top listing of a SERP.
  2. A maximum number of users, close to 68%, prefer to pick the result of the first SERP.
  3. Reaching the top SERP of paid search is of equal importance.

In a nutshell, a higher SERP ranking implies that your website is having an increase in its traffic. The fact itself highlights the importance of SERP in internet marketing.

Tips to Improve SERP Ranking

Internet Marketing - Simon Wilby

As you have seen the importance of SERP ranking in internet marketing, Simon Wilby has come up with some tips to improve the SERP ranking for your business. These tips are mentioned as follows:

  1. Selection of keyboards which are relevant for your business and likely to be searched by a majority of users make a good way to achieve a high SERP ranking.
  2. Another good way of doing so is to create a group of keywords to maximize the chances of elevating the rankings.
  3. It is important to improve the PPC workflow in order to attain excellent results from online campaigns.
  4. You also need to improve on SEO workflow management.
  5. Proper analysis of results with SERP checker tools can help you improve on your position and you can also repeat this process to maintain as well increase the ranking.

Proper knowledge and understanding of SERP can help you make a great deal of improvement in your business.

Smart Translations The Communications App For The World


If your Company is one of the many around the world that works with customers and clients around the globe, then chances are you have found communication to be a stumbling block of epic proportions at times. The language barrier is a constant headache for each and every industry in a worldwide economy where globalization of business is necessary to obtaining a viable business that remains in a constant state of growth.

Simon Wilby, CEO and founder of Smart Translations LLC, explains: “Our underlying goal is to offer the world a platform from which all people regardless of their diverse language origins can connect with other people and network on an international level without barriers that occur when crossing over borders.

The application, is similar to instant messaging chat apps and functions much like any other messenger, however allows users to type in their own language, and the recipients to receive messages translated in the language or dialect of their choice. Users have a choice of 53 different languages available to them for translating.

In addition, Smart Translations is also launching an update to include a video conferencing function in addition to the 53 language text translations, meaning that members can at that time use their account for a broader translating range of networking and connection options. With these two functions, Smart Translations is aiming to help common people and businesses continue to expand, and find new never before realized opportunities for communications worldwide.

This sudden capability to communicate in an array of different languages has the potential to make a huge impact on the way the world does many things including they way we do business. And, with the development of further technologies, which will allow video conferencing calls to also be audibly translated in real-time, the world looks like it will continue to get smaller as technological innovations advance through our technology.

It may sound unbelievable given the ability of many online translations tools commonly available, but the technology of translations has improved immeasurably in the past 5 years, and a new productivity application called Smart Translations is using the most cutting edge mechanisms to maximize efficiency and accuracy of translating real time text video and voice conversations of users in real-time through the use of the application.

The Smart Translations App results from years of work by our developers, years of work by our researchers, and now is being developed jointly by The Smart Translations Team. It’s demo shows real-time audio translation from English to Spanish and vice versa, combining The Smart Translations Application with voice and instant messenger technologies, and neural network-based speech recognition. The Smart Translations App is a great example of why Simon Wilby invests in translations related research. We’ve invested in speech recognition, automatic translation and machine learning technologies for years, and now they’re emerging as important components in this more personal computing era.

The potential here in this sector of technology is every bit as exciting as the many Star Trek examples. Smart Translations opens up so many possibilities to make meaningful connections in ways you never could before in education, diplomacy, and multilingual families and in business.
In the meantime, the translator chat application may go a long way to for those businesses who you’ve been dealing with when it comes to trading worldwide. Or if you’ve been thinking about expanding business overseas, but were worried that communication would be a costly and time consuming problem, then new technology such as Smart Translations will soon be the solution to your problem.

The Smart Translations Application itself will be available across a number of devices and computing platforms. If you aren’t already using The Smart Translations Application for voice and video calls, I encourage you to download The Smart Translations Application and start translating your every message today.

Of course, The Smart Translations Application in the classroom has already been helping to break down the barriers of expensive travel costs and connect classes from around the globe, enabling them to collaborate together, and the Smart Translations App could enhance classrooms by facilitating students to communicate more fluidly and naturally with students from any country, for the intermediate or advanced foreign languages courses at school, college or university. Imagine teachers and lecturers designing homework assignments around The Smart Translations Application technology. For example, say we were in a Spanish class; the teacher or lecturer could set students assignments focused around gathering information from a partnered German or Italian student. Practicing their aural skills using The Smart Translations Applications technology, which is fun may well motivate more students to practice their learning and in the long term, enjoy learning languages even more.

“We as dreamers, often speak about pursuing big, bold dreams, and of how we’re limited only by the power of our imaginations. The Smart Translations App is one of those endeavors that breaks limits, our journey to break down another barrier of human productivity and multilingual connections has been finally realized.” Simon Wilby 2014

It is my personal belief that the impact the Smart Translations App will have in education is phenomenal. The rich translation features will certainly aid students with their studies by enabling them to chat with students from around the globe with ease. For those students who are pursuing multilingual education, they will soon be able to practice in real-time with students from overseas, which makes learning a language a more level playing field, enabling those that cannot afford to do exchanges to nonetheless learn from each other and build friendships around the world. This is an unprecedented opportunity for students to become foreign exchange students without even leaving their Country of origins.

Being able to communicate in foreign languages is not merely an asset which could broaden students’ future opportunities in business, but is the doorway for students to open their minds and explore diverse cultures, pick up on those quirky nuances and most importantly, communicate and learn from people. The Smart Translations App is a vehicle that could will certainly bridge the many cultural differences abroad and empower students to collaborate with others from around the world instantly.

Simon Wilby Discusses How Internet Can Now Be 100x Faster With Graphene

Graphene Wearable Technology

“Graphene” — remember where you read about it first, because this “wonder material” has the potential to revolutionize the electronics industry.
The “wonder material” is called graphene — a substance that’s stronger than steel and so thin it’s considered to be two-dimensional. (Simon Wilby 2014)
A group of Samsung Electronics researchers claim they have made a breakthrough discovery.

They have found a technique that could help the company make your future smartphone thinner, more durable, and even a deliver Internet 100 times faster!
In fact, it’s one million times thinner than paper, according to the American Physical Society. Discovered in 2004, graphene is made of a single layer of carbon atoms bonded together in hexagonal patterns.

Samsung’s researchers have just discovered a method that could allow a single crystal of graphene to retain its electrical and mechanical properties across a large area, the company said.

Simon Wilby iWatch Concept
Graphene’s electron mobility is said to be 100 times greater than that of silicon, the material most widely used in the components that power many of today’s smartphones, tablets and computers. The Korea-based manufacturer hasn’t mentioned exactly how the discovery will impact its specific future devices, but described it as “the perfect material for use in flexible displays, wearables and other next generation electronic devices.”
In other words, they have found a process that could allow graphene to be used at its full potential in future electronic devices, which could include wearables, smartphones and more. Samsung said graphene would be particularly crucial in developing wearable devices, such as smartwatches and Internet-connected wristbands, The Wall Street Journal reports.
Discovered in 2004, and the subject of research that led to a 2010 Nobel Prize, graphene is both the thinnest and the strongest material in the world.


On Friday, Apr. 4, Samsung Electronics, in partnership with Sungkyunkwan University, announced a breakthrough synthesis method to speed the commercialization of graphene, a unique material ideally suited for electronic devices.
“This is one of the most significant breakthroughs in graphene research in history,” said the laboratory leaders at the Samsung Advanced Institute of Technology in a statement. “We expect this discovery to accelerate the commercialization of graphene, which could unlock the next era of consumer electronic technology.”
Discovered in 2004, and the subject of research that led to a 2010 Nobel Prize, graphene is both the thinnest and the strongest material in the world.  It is an excellent conductor of electricity, and outperforms all other known materials as a conductor of heat. Graphene transistors could be substantially faster than today’s silicon transistors, resulting in more efficient computer processing. Meanwhile, the material’s transparency makes it ideal for touch screens.
For electronics manufacturers, the material had just one problem: size. Most of graphene’s transformative qualities could not be produced at a scale that was useful in manufacturing consumer-level products. Basically, manufacturing methods in the past reduced the benefits associated with the material. But Samsung claims to have found a solution to this problem.
“The new method… synthesizes large-area graphene into a single crystal on a semiconductor, maintaining its electric and mechanical properties,” the company said. “The new method repeatedly synthesizes single crystal graphene on the current semiconductor wafer scale.”
Translation: Samsung can finally manufacture big, thin sheets of graphene, a necessary first step to creating actual consumer products with it.

So what exactly does this mean for the future gadgets? It will most likely keep the components inside your phone thinner and it could potentially allow for super thin, transparent screens.
Since graphene is so thin, the commercialization of it could usher in the slimmest transistors yet — potentially yielding gadgets that are much sleeker than today’s existing smartphones.
Graphene could also bring flexible phones, smartwatches and gadgets to the market if its commercialized on a wide enough scale, as Gigaom reported in July. Since the material is more durable than steel, phones and future gadgets are likely to resist damage more than existing devices.
Graphene is said to deliver Internet to smartphones 100 times faster, according to research from the University of Bath’s Department of Physics. This is essentially because graphene can convert light faster than the materials used in today’s existing smartphone components. The report explains that data travels in the form of light when it hits your smartphone, so the faster it can convert light the faster data can reach you.
The commercialization of graphene also suggests that we’ll see wearable devices that are much different than products on the market today. Instead of somewhat clunky smartwatches and fitness bands without a screen, we could see devices that look much more like the iWatch concept art that’s been circulating the Web for months.
It’s unclear exactly when we’ll see smartphones and wearable based on graphene, but Samsung’s discovery marks a huge leap toward bringing it to market. During its Analyst Day in November, the company said it could bring phones that are completely bendable and foldable to market by 2015. Samsung has been showcasing its YOUM flexible displays for quite some time, but it hasn’t yet found a way to bring it to market in everyday consumer gadgets. This discovery could possibly change that. (Simon Wilby 2014)

Simon Wilby Bio

Simon Wilby was born to invent. From an early age in his Cinderford, Gloucester, England home his curiosity of how things worked and how to improve them became his passion.

Relocating to Calgary Canada his focus became modern technology. His goal was how to make the world an easier place to live and more environmentally friendly. In 2006 Simon was the first person to invent and market a solar powered battery case for cell phones, “The Smart Solar Battery Charger.”
Always in love with the tropics Simon took his creative mind to Barbados. There he created a solar powered street light system that is now in the process of being approved for purchase by the governments of St. Vincent and the Grenadines Islands.

Now living in the U.S. Simon is about to launch “The Invention That Will Change Worldwide Communications Forever.” Imagine downloading a free app and calling anywhere in the world. Your voice is translated to the language of the person you’re calling as you speak. The reply is translated back in you, 53 languages to choose from. “Smart Translations” will also be available in text and video. The need for live translators will become a thing of the past worldwide.
Simon’s latest inventions in telecommunications, perpetual motion, and kinetic energy will be released over the coming months.

Get Ready!! You will being hearing a lot about Simon Wilby “ The Smart Inventor.”

New Plan X Cyber Warfare Platform Gets 9 Million in Funding

Simon Wilby - DARPA The Watchmen

Raytheon’s research and development will be contracted to enable scaling and execution of cyber operations for the Defense Department.

DARPA” The Defense Advanced Research Projects Agency has awarded over $9 million in a recent contract to Raytheon as a part of its Plan X program, a program that’s main objective is to plan for, handling and assessing cyber warfare in much the same way that dynamic warfare is examined.

“The program covers mainly unexplored territory as we attempt to enact cyber mission command and control for the Department of Defense,” Dan, Defense Advanced Research Projects Agency program manager, said at a workshop in October 2012.

First announced in 2011, Plan X has connected cyber communities of interest from the commercial technology industry, user-experience experts, the defense industry and academia to create DOD’s foundational cyber warfare program, according to Defense Advanced Research Projects Agency. While explicitly not funding research and development efforts in cyber warfare, the program seeks to create technologies for managing, planning and understanding cyber missions in dynamic network environments.

In a statement by the Washington Post, one goal of Plan X is to create a program that will completely map out cyberspace and update itself as the Internet grows, giving commanders the ability to identify and attack targets. Another goal is the development of an operating system that is capable of both surviving counterattacks and launching its own offensive and or preemptive attacks.

“When supporting our customers’ objectives, we can help assess the results of launching missiles or any weapons in other domains be it by land, air, sea or space,” Jack Harrington, VP of Cyber security and Special Missions for Raytheon Intelligence, Information and Services, said in an announcement by the company. “Raytheon is working to provide the same mission confidence to the cyber domain through our work with Defense Advanced Research Projects Agencies Plan X.”

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Simon Wilby Empowers Internet Users and Marketing

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At the vanguard of every invention comes the necessity which is aimed to improve, make better and protect that which already exists. Simon Wilby, who has been known to have invented the ever practical and useful solar-powered Lithium battery called The Smart One, comes forward with a new innovation in the field of internet marketing and online business. We deal with a lot of things and a handful of different opinions about each and every product we encounter and seldom do we investigate it on our own, and when we are finally able to do so, we tend to come across information which could either be insufficient or just totally false claims.

What if we were those businesses who have been wronged by other marketing propaganda that could have been set out only to destroy the business which we are trying to establish or get a good number of consumers? Being on the wrong end of the spectrum would surely lead us to a debacle of sorts and it may be hard to rise up again until we found a solution. The solution comes in the form of a counter-attack against those wrongful opinions which do nothing but harm either way you look at it and there goes Simon Wilby again to the rescue – providing a sort of internet program which could empower the internet marketers to keep a good eye on these destructive forces which abound on the web. Called The Smart SEO, this recent online development is the smartest tool to keep businesses on the internet afloat amidst whatever negative thing should come up.

Many people would probably just give up and accept that detractors are a huge part of getting to the top however, not for Simon Wilby and his ideas of progressive successes in the vast field of the internet. While we welcome good opinions and constructive criticisms, there is certainly no room for uncreative thinkers that do nothing but attack, bully, and threaten what we would have thought otherwise as productive, helpful and positively down to business.

Simon Wilby created The Smart SEO to lift up those who may have lost hope or are fearful to step forward with their business, afraid of risking it all just because a statement has hindered them with what they could grow into something which could be potentially huge and successful business enterprise in the internet world. And the effects could be long lasting as well since the road ahead is free from cyber-attackers and destroyers of one’s reputation. It is well more than worth it when The Smart SEO goes around and protects the businesses of individual marketers, while it stays in the virtual background just watching every business grow on their own.

Perfect Forward Secrecy Security Called PFS and Your Online Privacy

When you access a Web site over an encrypted connection, you’re using a protocol called HTTPS. But not all HTTPS connections are created equal. In the first few milliseconds after a browser connects securely to a server, an important choice is made: the browser sends a list of preferences for what kind of encryption it’s willing to support, and the server replies with a verification certificate and picks a choice for encryption from the browser’s list. These different encryption choices are called “cipher suites.” Most of the time, users don’t have to worry about which suite the browsers and servers are using, but in some cases it can make a big difference by Simon Wilby.

One important property is called “perfect forward secrecy,” but only some servers and only some browsers are configured to support it. Sites that use perfect forward secrecy can provide better security to users in cases where the encrypted data is being monitored and recorded by a third party. That particular threat may have once seemed unlikely, but we now know that the NSA does exactly this kind of long-term storage of at least some encrypted communications as they flow through telecommunications hubs, in a collection effort it calls “upstream.”

How can perfect forward secrecy help protect user privacy against that kind of threat? In order to understand that, it’s helpful to have a basic idea of how HTTPS works in general. Every Web server that uses HTTPS has its own secret key that it uses to encrypt data that it sends to users. Specifically, it uses that secret key to generate a new “session key” that only the server and the browser know. Without that secret key, the traffic traveling back and forth between the user and the server is incomprehensible, to the NSA and to any other eavesdroppers.

But imagine that some of that incomprehensible data is being recorded anyway—as leaked NSA documents confirm the agency is doing. An eavesdropper who gets the secret key at any time in the future—even years later—can use it to decrypt all of the stored data! That means that the encrypted data, once stored, is only as secure as the secret key, which may be vulnerable to compromised server security or disclosure by the service provider.

That’s where perfect forward secrecy comes in. When an encrypted connection uses perfect forward secrecy, that means that the session keys the server generates are truly ephemeral, and even somebody with access to the secret key can’t later derive the relevant session key that would allow her to decrypt any particular HTTPS session. So intercepted encrypted data is protected from prying eyes long into the future, even if the website’s secret key is later compromised by Simon Wilby.

It’s important to note that no flavor of HTTPS, on its own, will protect the data once it’s on the server. Web services should definitely take precautions to protect that data, too. Services should give user data the strongest legal protection possible, and minimize what they collect and store in the first place. But against the known threat of “upstream” data collection, supporting perfect forward secrecy is an essential step.

So who protects long-term privacy by supporting perfect forward secrecy? Unfortunately, it’s not a very long list—but it’s growing. Google made headlines when it became the first major web player to enable the feature in November of 2011. Facebook announced last month that, as part of security efforts that included turning on HTTPS by default for all users, it would enable perfect forward secrecy soon. And while it doesn’t serve the same volume as those other sites, is also configured to use perfect forward secrecy. Outside of the web, emails encrypted using the OpenPGP standard do not have forward secrecy, but instant messages (or text messages) encrypted using the OTR protocol do.

Supporting the right cipher suites—and today, for the Web, that means ones that support perfect forward secrecy—is an important component of doing security correctly. But sites may need encouragement from users because, like HTTPS generally, supporting perfect forward secrecy doesn’t come completely without a cost. In particular, it requires more computational resources to calculate the truly ephemeral session keys required.

It may not be as obvious a step as simply enabling HTTPS, but turning on perfect forward secrecy is an important improvement that protects users. More sites should enable it, and more users should demand it of the sites they trust with their private data by Simon Wilby.